Like `singing one’s own praises’, sometimes it just has to be done! I am not averse to self promotion, having worn a t-shirt with my pet-sitting logo emblazoned across my chest on a recent trip to Australia. I completely forgot I had it on and wondered, as I waited for my flight to board, why so many people seemed to be squinting at my frontispice! Although I was not going to be working during my stay in Australia I did fill my pockets with business cards. I rather like the idea of having a few more clients who head off for several months at a time on their long haul travels!

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